Ray Schultz is the Senior Vice President of Marketing at Liquid Rubber, where he leads the company’s global brand strategy, customer acquisition efforts, and digital marketing innovation. With a deep understanding of both data-driven tactics and creative storytelling, Ray plays a pivotal role in expanding Liquid Rubber’s reach across North America and international markets.
Since joining the team, Ray has helped redefine the brand’s identity, streamline the customer journey, and strengthen online performance through targeted campaigns, SEO optimization, and omni-channel engagement. His leadership has directly supported the company’s rise as a trusted authority in next-generation waterproofing and protective coatings.
A believer in marketing with integrity, Ray brings both creativity and accountability to every campaign. He is driven by measurable impact and long-term customer value, aligning tightly with Liquid Rubber’s mission of delivering durable, eco-conscious solutions that outperform expectations.
Core Competencies:
- Brand Development & Positioning
- Digital & Performance Marketing
- Content Strategy & Storytelling
- SEO/SEM & Analytics
- Customer Experience (CX) Strategy
đź“Ť Based in Calgary, Alberta, Ray is an active voice in the building materials and coatings industries, often collaborating with partners, agencies, and thought leaders to keep Liquid Rubber ahead of the curve.
